Chaumet officially launches a pop-up store at The Dubai Mall, making a statement with an innovative concept during the French Jeweller’s flagship renovation period. The Maison’s jewellery and watches collections from Liens, Jardins and Joséphine will be available at the pop-up from July until September 2018.
The exclusive Pop-Up design is a hint to the Maison’s upcoming architectural concept, showcasing its new brand identity and identifiable codes. The concept is in perfect harmony with the Parisian jeweller’s image of elegance and excellence, portraying a Chaumet of the past, present and future.
As the history of Chaumet has been entwined with the History of France ever since its founding in 1780, in Paris. The High Jewellery savoir-faire of the Maison has been passed down through generations of jewellers for 238 years. Crafted at the very heart of the place Vendôme, the jewellery and watchmaking creations reflect these exceptional skills and pay tribute to the Parisian style.
The Chaumet Dubai Mall flagship store is scheduled to re-open in September 2018. A creative hoarding covering the flagship during the renovation highlights fifteen key glorious periods from the coronation of Empress Josephine to the modern-day creations and all moments in between.