Today, Nike, in partnership with its local distributor Sun and Sands Sports, opens its doors of the brand-new Nike store in The Dubai Mall. Sprawling across 3,290 square meters, Nike Dubai is the brand’s largest store in the MENA region and it offers the best of Nike, from innovative products to services. The store serves as a platform for consumers to celebrate sports and collaborate through creative workshops.
Here is what to expect to see in Nike Dubai, the new home of sports and culture in Dubai.
THE BEST PERSONAL EXPERIENCE: The store has a customization space that provides the opportunity to personalize Nike items all year round. Consumers are invited to design their sneakers and apparel with a variety of tools and accessories such as laces, straps, buttons, markers and tongue labels. With a revolutionary UV printing technology, consumers will also be able to print artwork on their fresh Nike sneakers.
NIKE WOMEN’S SALON: Nike Dubai has an area that is designed specifically for women and encourages the female everyday athlete to get active. The salon features a distinctive spherical display of Nike’s footwear, carrying performance silhouettes as well as timeless streetwear classics. It has a fitting room experience at its heart and features an intimate lounge area where women can hang out, play their own music and shop in full privacy along with their friends.
A FLEXIBLE TRIAL SPACE: Drawing inspiration from the soul of the city, the flexible trial space is designed as a small basketball court, inspiring Dubai youth to try out their new gear. For the store’s opening week, this space is designed as a Nike Maker’s Studio providing an exclusive Air Force “Hydro Dip” customization experience.