Dubai Gold & Jewellery Group’s (DGJG) ongoing promotions for gold and diamond jewellery is acting as a major catalyst to increase the shopper participation for the running Dubai Shopping Festival. With over thousands of participants in the first 24 days of the promotion, the group has received a magnificent response from both residents and tourists alike. Till now, DGJG has given away 24kgs of gold and 3 BMW cars to 99 lucky winners.
The third weekly draw on the 19th of January was graced by Mr. Fattallah Abdullah Fattallah, Manager, Dubai Economic Department, Mr. Vince Cook – CEO, National Bank of Fujairah, Mr. Chandu Siroya – Vice Chairman, Dubai Gold & Jewellery Group, Mr. Shamlal Ahmed –Managing Director, Malabar Gold & Diamonds, Mr. John Paul Alukkas – Executive Director, Joyalukkas Group, Mr. Tomy Joseph – General Manager, Dubai Gold & Jewellery Group.
Each year DGJG have come up with innovative promotional campaign to boost the jewellery sales, thereby giving astonishing opportunities to the shoppers to shop and reward themselves with mega prizes. DGJG has been playing an important role in enriching DSF’s events by offering spectacular prizes and has helped turned around the lives of many lucky winners.
Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group said “Gold & diamond jewellery are the best gift options and certainly a value asset for your friends and family. The gold price is at affordable levels, it is the best time for those who look at gold and jewellery as a safe investment while trying their luck to win a fortune. With an excellent chance of winning one kilogram of gold every day, this year’s DSF is an exciting time for gold jewellery shoppers. Adding to the excitement, we also have an exclusive diamond promotion campaign wherein consumers can win a BMW luxury car every week of the festival. DSF brings in more tourists; with Dubai’s strong positioning as the ‘City of Gold’ and ‘Jewellery Destination of the World’, gold and jewellery purchases are on the shopping list of most visitors.”
As a testimony to DGJG’s commitment to promote Dubai as the City of Gold, the promotional campaign will see over 300 jewellery retail outlets across Dubai coming together to host the first of its kind DSF promotions.
He added “Dubai Shopping Festival has always been a peak sale season for Dubai’s jewellery trade. So far, our promotions is being received very well and expecting an increase of 20-25% in jewellery sale by the end of the promotion.”