April 6, 2020 | 8:48 am
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HostMilano Brings the Global HO.RE.CA to Dubai

On the one side, we have Italian and international companies, that make Hostmilano the global equipment hub. On the other, the stakeholders of the main markets of a constantly growing area like the Middle East. Fieramilano’s exhibition arrives in Dubai and presents its leading global platform for the entire Ho.Re.Ca. segment with a clear objective: emphasising the business opportunities of a unique marketplace to a par excellence target audience like that of the Middle East, capable of bringing together and establishing synergies between not only the most important Made in Italy brands, but also all the “top” companies from all over the world.

Host 2021: 821 companies registered at present (of which 371 foreign)

Almost eighteen months from the shutters going up at the 42nd edition (at FieraMilano, from 22 to 26 October 2021), the event in the United Arab Emirates will also be an ideal opportunity to “present” the trade show numbers to the regional audience. Starting with the number of companies signed up to Host 2021, currently sitting at 821 (of which 371 foreign), with a country ranking which sees Spain at the top, followed by Germany, France, the United States, the Netherlands, the UK, Greece and Portugal.

However, without forgetting the similarly significant numbers registered at the record edition concluded last October, when more than 200,000 visitors were welcomed to the Rho Fiera halls (+8% over 2017), with 40% of these international arrivals from 171 countries (from European countries like Spain, Germany, France, the UK or Switzerland, to countries further afield like the USA, China, Middle East and Far East).

Therefore, an event without borders, and not to be missed, for the entire world of professional catering and hospitality. As proven by the more than 1,500 hosted buyers, with 80% of turnover and coming from 80 countries (primarily from the USA, Canada, Middle East, United Arab Emirates, China and Russia), who arrived in Milan also thanks to collaboration with ITA/ICE Agenzia. And as demonstrated by the partnerships signed with the most distinguished Italian and international trade associations as part of a increasingly more widespread promotion strategy throughout the world, and in particular, on focus countries like the USA, Canada and, of course, the Middle East.

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