Etihad Airways has relaunched Boutique, its inflight shopping magazine, which has been revamped into a more contemporary editorial-style publication with richer photography and a wider product range to compliment the airline’s award-winning inflight offering and to provide guests more choice.
The magazine features 90 new products, inflight exclusives, gift ideas and brand-new fragrances on the market including L’Interdit and Gentlemen by Givenchy, Ombré Leather by Tom Ford and Terre d’Hermès, all launched in the last month. The November cover features Erba Pura by Sosprio, from luxury perfume house Xerjoff. Etihad Airways is the first – and currently the only – airline in the world to offer this niche fragrance.
Jamal Al Awadhi, Etihad Airways Head of Guest Experience Commercial, said: “The new-look Boutique has been beautifully redesigned as a modern lifestyle shopping guide to offer our guests a more personalised retail experience.