Celebrating the spirit of motherhood, Dubai Gold and Jewellery Group (DGJG) unveils this year’s campaign of ‘My Mother My Paradise’ to honor the mothers all across UAE. The popular campaign will commence from 10 March – until Mother’s Day on all media platforms.
With an aim to offer beyond the usual promotions, DGJG continues with its efforts to introduce creative campaigns that connect with the customers all across Dubai and celebrate the joys of life with them. The activation campaign will promote exclusive Mother’s Day collections and offers by jewellery stores across UAE.
“We introduce the Mother’s Day campaign again, in collaboration with our retailers. This campaign will cooperate with several government departments and the gold and jewellery industry of Dubai to spread a thank-you note to all mothers.,” said Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group (DGJG). “The relentless love of our mother can never be repaid, but however this is a small gesture from our side to show them our gratitude.
The multi-touch point creative campaign will be live from 10 – 21 March and rolled out across all platforms of media like print, radio, digital and social media.
“The second season of the campaign is a testimony to the support of our customers and the fact that we are trying to be relevantly be part of their lives. Today we launch the campaign with an aim to have more such moments or celebratory days as part of our annual calendar”, Mr. Abdullah further added.
DGJG urges all the customers to further celebrate this special occasion and join-in to make this campaign a success.