The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in partnership with the Department of Economic Development, Abu Dhabi, has announced the return of the highly anticipated 24-Hour Mega Sale this Eid Al Fitr. Abu Dhabi residents and visitors alike will be treated to an extravaganza of retail delights with discounts and unparalleled offers across top global fashion, jewellery, accessory, home, electronic and sporting brands. The 24-Hour Mega Sale, which is part of the Retail Abu Dhabi (RAD) initiative, will start at 10am on 5th June and run until 10am the following day.
With more than 500 participating retailers across 16 malls in Abu Dhabi and Al Ain city, shoppers looking for exceptional deals will be able to test their shopping stamina during this 24-hour retail marathon. Promising something for everyone alongside the sales, shoppers will also be able to enjoy Shop & Win competitions, show events and kids activities. Marina Mall will host Nickelodeon Rocks, Hili Mall will host a kids education programme, while Dalma Mall, The Mall at World Trade Centre Abu Dhabi and Al Jimi Mall, Al Ain will host Shop & Win competitions for shoppers. Other malls will also have live entertainment events during the Eid period.
RAD was launched in 2018 as part of DCT Abu Dhabi’s effort to provide unparalleled offerings and experiences to the emirate’s residents and visitors. The retail initiative helps to further reinforce the capital’s position as an exceptional international tourist destination.
“Our malls in Abu Dhabi are some of the finest retail destinations in the world and as an initiative to make them even more appealing to shoppers, the Department of Culture and Tourism – Abu Dhabi is delighted to announce the return of the 24-Hour Mega Sale,” said, Saeed Rashed Al Saeed, Destination Marketing Director, DCT Abu Dhabi. “Following the success of last year’s event, it makes perfect sense to bring back what is already becoming one of the most highly anticipated events in Abu Dhabi’s retail calendar. Our retail establishments are a key element of Abu Dhabi’s economic growth and we trust that these amazing shopping offers will encourage both residents and visitors to come to the malls and take advantage of all these incredible deals.”
Saoud Khoory, Director of Shopping Malls at Aldar Properties, said, “We are proud to partner with the Department of Culture and Tourism – Abu Dhabi to bring the 24-Hour Mega
Sale event to shoppers for another year. This year the event will be bigger and better with more discounts, more special prizes and unforgettable entertainment experiences for our customers. Our three participating malls, Yas Mall, The Mall at World Trade Centre Abu Dhabi and Al Jimi Mall, Al Ain, look forward to welcoming guests from all over the region, to take advantage of the biggest shopping event of the year.”
“The 24-Hour Mega Sale initiative highlights the strength of the partnership between the Department of Culture and Tourism – Abu Dhabi and the emirate’s retail sector. Activities like this have proven to be successful and greatly support retailers in achieving their objectives whilst also positioning Abu Dhabi as one of the most attractive shopping destinations to visit in the world,” he continued.